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"If you hold the reins for too long, you don't teach the children responsibility"

09. june 2025

Danilo Steyer, the winemaker, says he never forced his children to do anything, so he is overjoyed that they have decided to stay on the farm. We spoke with Vaneja and Mark, who are still in school but help out on the property whenever they can.

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Unlike Danilo Steyer, who was involved in the transformation of the agricultural and livestock farm, his children, Vaneja, 21, and Mark, 18, grew up around wine from a young age. The daughter is currently enrolled in a business wine school in Geisenheim, near Frankfurt, while the son is enrolled in a secondary school for viticulture and fruit growing near Vienna and is currently working with an Austrian winemaker, about a half-hour drive from home in Plitvice.

Vaneja is in charge of Facebook and Instagram

Vaneja says that she has always been interested in wine. "My father and I used to hang out in the cellar and try wine, which I obviously always spit out because I wasn't allowed to drink alcohol as a child. "I don't remember this, but my parents told me that once, after the guests left the tasting, I checked the contents of all the glasses that remained on the table," laughs the student, who graduated from the high school of tourism and hospitality in Austria.

She had planned to attend a gymnasium high school, but after they built a magnificent facility complete with a cellar and all the necessary units for the development of wine tourism, she realised she wanted to work in her parents' business – wine and tourism. "At school, the main topics are marketing and sales, and we're learning about wine production. At the same time, a high school classmate and I manage social media for our wine cellar, such as Instagram and Facebook, and we're working on a new website," Vaneja explains.

When she's at home, she naturally grabs hands for any kind of work. She enjoys assisting with sales, and if necessary, she runs tastings and also enjoys working in the vineyards. "I even did a harvest last year. "They use me for everything," she laughs. In addition, Vaneja introduced a new product in the house. With my father, of course. "For our high school thesis, a classmate and I created the champagne Melody. This is a light, drinkable sparkling wine made using the Charmat method, aimed at the younger generation. It is made from six different varieties: chardonnay, white pinot, and grey pinot, as well as light Riesling, Furmint, and a drop of Traminer, as it should be if we are already known as the House of the Fragrant Traminer."

Everything was imagined by her and her classmate, from the bottle selection to the label and design to the bottle packaging box. Vaneja was also involved in the variety selection, and her father Danilo consulted her on residual sugar and other parameters.

Mark is interested in technological improvements

In 1993, the Steyers filled the first 1,200 bottles, and today the family produces approximately 80 thousand litres of wine per year on 20 hectares of vineyards. The Steyers cultivate wines in wooden containers in addition to the entry line, where wines ripen in stainless steel containers. The wines in the Steyer Mark line, named after their son Mark, ferment with native yeasts and are macerated for a short or long period of time. Not to mention Vaneja's own line, which includes predicate and sparkling wines.

The Latin proverb nomen est omen (meaning is in the name) is also confirmed by the son Mark, who is most interested in "his" wine line. "I haven't made my own wine yet, but my father and I are always collaborating on Steyer Mark wines. When he tries wine from the barrel, he frequently asks me how this or that wine could be improved, how long the maceration would be, or something else," Mark says.

When he's at home, he's involved in every aspect of the business, from the warehouse to the cellar to the vineyards. He is interested in what can be improved, what technology can be brought to the cellar, and what can be automated so that certain processes can be completed more quickly or without wasting unnecessary time.

"I would like to use technology to automate as much manual labour as possible. We will introduce machines into vineyards, for example, for leaf weeding or inter-variety processing. Many things, even in the cellar, can be replaced with technology," Mark explains.

They both inherited a passion for the Traminer

In Austria, he works in vineyards as well as in the cellar as an intern. When asked which makes him happier, he says neither, claiming that he has no special priorities. "What you do in the vineyard is reflected in the cellar; everything is linked. You can bring the best raw materials to the cellar, but if you don't handle them properly, they won't turn out the way you expected."

Mark is currently debating whether to pursue further education or devote himself entirely to farm work. "On the one hand, I want to go to college, but on the other hand, I'm very tempted to stay home and do what I've learned. "I'm not sure yet, but I'm thinking about going to study in Austria or Germany, where there is better equipment and students have more practical opportunities," he says.

Mark and Vaneja both inherited a fondness for Traminer, but they are also interested in other varieties. "I really like the new 3R variety. The Ranina is an interesting variety with a lot of potential. I would like to macerate it and grow it as a variety filling in the Steyer Mark line in the future. It is true that it lacks some acidity at full maturity, which can be compensated for by harvesting more times at different times," says Mark, who also enjoys photography in his spare time, which Vaneja uses in her social media activities.

"I'll retire as soon as you're ready"

Danilo Steyer, their father, says he and his wife Magda never forced them to do anything, so he's overjoyed that they chose to stay on the farm. "Vaneja decided to do tourism on her own, tackling social media on her own initiative. So did Mark. Otherwise, we would have sold everything without hesitation," Steyer explained.

He goes on to say that if they act wisely, they will be able to take it from here. "Vaneja will be in charge of sales and marketing, while Mark will be in charge of vineyards and the cellar. Of course, Mark has to go out into the world a little bit more to see something, to gain some width."

So, when will he hand over the reins to them? "I can hand over the reins to them as soon as tomorrow. I was fortunate enough to begin at the young age of 22. But I also had to accept responsibility. There was music just as much as there was money. If you hold the reins for too long, you don't teach the children responsibility. I am happy to leave it to them and retire when I believe they are ready and after they have finished their studies. Of course, my wife and I will always be there to help them."

The interview was conducted by journalist Vanja Alič, O vinu.

Winemaker of the month
Dišeči traminec polsladko
Steyer
Slovenia
·
Štajerska slovenija
·
White wine
·
Medium sweet
·
2024
·

€11.19 €13.99 (20.01% saved)
The bouquet resembles a rose, cloves, and as it matures, it resembles citrus fruits. Day or evening beautifies the corner independent wine, in cooking it requires the chef's ingenuity and imagination, as his characteristic smell and taste they quickly prevail. It matches nicely with the more spicy dishes and flavors of Asian cuisine, and white in generalpoultry meat (turkey, duck, chicken).
Alcohol level
12 %
Colour
white wine
Country
Line
Steyer
Manufacturer
Region
Štajerska Slovenija
Structure
sweet wines
Sugar level
medium sweet
Type
white wines
Variety
Traminec
Vintage
2024
Volume
0,75
Contains
sulfites
Winemaker of the month
Steyer Mark Sauvignon Exclusive
Steyer
Slovenia
·
Štajerska slovenija
·
White wine
·
Dry wine
·
2018
·

€21.19 €26.49 (20.01% saved)
The wine is full-bodied, mineral, structured, we detect blackcurrant, various spices. Despite the structure, the wine has a nice varietal characteristic of ripe Sauvignon Blanc. Reminiscent of currants, gooseberries, nettles, herbs.
Alcohol level
13,5 %
Colour
white wine
Country
Line
Steyer Mark
Manufacturer
Region
Štajerska Slovenija
Structure
full-bodied white wine
Sugar level
dry wine
Variety
Sauvignon
Vintage
2018
Volume
0,75
Contains
sulfites
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