Today, the Ferdinand wine house is led by Matjaž Četrtič, an agronomist who wanted to become a wine-maker from an early age. He brought a family wine-growing tradition back to life from the times when his great-grandfather was making wine very successfully. They try to understand every vine site and its microclimate to see which one is best suited for a certain variety; choosing optimal locations and yields and best harvest times. This is how they can grow the best grapes and turn them into unique wines in such a spontaneous and natural way. Their wines are superb in style and technique and have a very personal, unique note as well, reflecting their love for nature and passion for wines and winemaking.